Moo Cow

I mentioned the “Moo Cow” in these are just some of my favourite tools as something that people looking at the output of that session found most puzzling. Then I go on not explaining it…
comic cow that says moo

‘cow’ by Adam Hally

Which provides a perfect hook to explain how “Moo Cow” works in a meeting.

Emmanuel Gaillot reported it as a favourite tool. The context in which it applies is a meeting where someone is confused by what is said, or disagrees but doesn’t know how to put it in words yet.

The original application of “Moo Cow” requires a toy cow. If you tip the toy cow, it says “Moo”. Upon hearing the “Moo” the meeting participants will probably start to laugh, and break out of whatever they were doing, which is exactly the intention.

After the “Shu” phase with the toy cow, people reportedly started sending e-mails with a “Moo” audio file attached.

It also works, when you just say “Moo”. Especially if you haven’t introduced the “Moo Cow” technique formally before ;) . I’ve used it at Agile Open, where it was very useful during the unprepared session.

Counter indications for use: Do not apply “Moo Cow” in contexts where seriousness reigns supreme. There has to be room for relevant irrelevance (aka unserious seriousness).

(I’ve also heard of the practice of cow-tipping with real cows, I’ll leave that till another time, in case anyone is interested…)

16 Responses to “Moo Cow”

  1. Kevin Rutherford Says:

    I love this idea! In the UK we might call it “bursting the bubble”. I can see it being used as a bullshit-ometer too….

  2. Laura Says:

    Perfect!!! Now I can prove to my partner that Moo!!! is a valid responce to his so-called ‘helpful’ ideas & comments.Lol! Thanks!

  3. lalala Says:

    moooooooooooooooooooooooooooooooooooooooooo tats sooooooooooooooooooooooooooooooooooooooooooooooooo funny

  4. hahahahaha.....not funni Says:

    hahahahahahahahahahahahahaha……..not funni………….hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha….. wow that took ages to type…..LOL…..not funni

  5. Moo Says:

    Thats my nick name =]

  6. moomoo Says:


  7. MeghanMoo Says:

    Wow ! This is my nickname too ! Thats kind of creepy , THIS PICTURE IS TOTALLY AWESOME ! . MOO = <3

  8. John Wood Says:

    LAWL! haghaha whenever i say moo cow i think of MARY MOOO COW MAKING HER MOO JUICE!!(MILK)haahahahahaaaaaaaaaa!!this is soo0o0o0o0o0o0o0o0o0 random but i love it lawl hahahaha

  9. RooMoo Says:

    Wow. Wow wow wow. I LOVE it!!!!!!!!! My nickname is RooMoo shortened to Moo. Mooooooooooooooooo!!!!!!!! I like drawing cows as well. They are so cooollll!!!!!! Big Moo to you all, xxxx.

  10. SPECCA(L)MOO Says:

    i love moo.
    i stared a new religion at my schoool.
    ths luvable toy cow called moo everyone now loves.
    i love moos and thinkits the perfet animal to use :]

  11. Says:


  12. MooCowMoo Says:

    Lol! i did too! (religion)

    and I draw these all over my paper at school!!!! they’re even part of my signature now!

  13. Jordann Says:

    Haha…This Is A Pure Classic <3
    It Is Truly Immense :D

  14. kerelgibetjen. Says:

    we love him!!!!!!!!!!
    look how cool he looks, he’s so proud of being a cow.
    he’s describing himself in one word.

  15. Posywillos Says:

    Wow cool! I like Moo Cows.

  16. yahoo Says:

    a very proud bovine indeed